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What you'll accomplish

After setting this up, you'll capture everything from a buyer tour in a 60-second voice memo — and Otter.ai will turn it into accurate, structured text you can paste directly into Lasso or your builder's CRM. No more writing notes from memory at the end of a busy Saturday. No more forgotten buyer details.

What you'll need

  • A smartphone (iPhone or Android)
  • An Otter.ai account — free at otter.ai (the free plan gives you 300 minutes/month of transcription)
  • The Otter.ai mobile app, downloaded from the App Store or Google Play
  • Time needed: 15 minutes to set up; 60–90 seconds per visitor interaction after that
  • Cost: Free (300 min/month); $17/mo Pro for unlimited

How-To Guide: Voice Memos to CRM Notes with Otter.ai

Step 1: Create your Otter.ai account

Go to otter.ai on your phone or computer. Click "Sign Up Free" and use your email address. Verify your email when prompted.

  1. Go to otter.ai
  2. Click "Sign Up Free"
  3. Choose "Sign up with email" or link your Google account
  4. Check your email and click the verification link

What you should see: You land on your Otter.ai home screen — a clean dashboard showing "Conversations" with a big red Record button at the bottom.

Troubleshooting: If you don't see the verification email, check your spam folder. Add otter.ai to your safe senders list.