1
of 5— Understand the drip sequence structure
What you'll accomplish
By the end of this guide, you'll have a 5-email drip sequence designed with AI — one for each of the first 30 days after a prospect registers at your community. Once you load this into your CRM (Lasso, Sales Simplicity), it runs automatically, keeping prospects engaged without any additional daily effort from you.
What you'll need
- Access to ChatGPT or Claude (free tiers work for this guide)
- Access to your builder's CRM (Lasso, Sales Simplicity, or similar) with email sequence capability
- Your community details: name, price range, floor plans, key features, builder name
- CRM admin access to create and activate email sequences (or your sales manager's help to load them)
- Time needed: 60 minutes to design with AI + 30–60 minutes to load into CRM
- Cost: Free (ChatGPT free tier works)
How-To Guide: Design a 5-Email Nurture Drip Sequence with AI
Step 1: Understand the drip sequence structure
A 5-email drip sends over the first 30 days after registration. Each email has one job:
| Day | Goal | Topic | |
|---|---|---|---|
| 1 | 1 | Welcome + set expectations | Thank you for visiting; here's what to expect |
| 2 | 3 | Educate | The buying process step-by-step |
| 3 | 7 | Build desire | Show them what life in the community looks like |
| 4 | 14 | Handle the top objection | Address the #1 concern you hear most often |
| 5 | 30 | Re-engage | Check in; create soft urgency |